Continuous Medical Development through Continuing Medical Education

Medical research is the basic research, applied research, or researches conducted to aid and support the body of knowledge in the field of medicine. Medical research can be divided into two general categories: the evaluation of new treatments for both safety and efficacy in what are termed clinical trials, and all other research that contributes to the development of new treatments. There is a growing demand for medical education in and among today's generation. The need for innovative medical strategies has not been higher.

Thanks to Continuing Medical Education (CME) this is possible. CME refers to a specific form of continuing education (CE) that helps those in the medical field maintain competence and learn about new and developing areas of their field. These activities may take place as live events, written publications, online programs, audio, video, or other electronic media.

Content for these programs is developed, reviewed, and delivered by faculty who are experts in their individual clinical areas. Similar to the process used in academic journals, any potentially conflicting financial relationships for faculty members must be both disclosed and resolved in a meaningful way.

With limited information on actual return on investment for expenditures toward support of activities, pharmaceutical and biotechnology companies are anxious to understand the value of CME support and strategies for ensuring investments provide appropriate impact on healthcare practitioner behaviors and patient outcomes.

How does the medical research community understand the value of CMEs? Through reports and studies compiled using benchmark metrics and executive insights to assess current trends and future directions of CME in countries to map a path to future success in support of CME.

Certain organizations compile reports that cover important questions such as what is the current landscape of CME in North America and Europe, structural forms that are used to deploy CME, optimize budgets & best deliver content, pace at which is E-CME advancing, preferred CME delivery channels and the current trends and future directions of CME.

The answer to these questions are a result of research based on benchmark survey data and executive interviews of 30 participants from 26 pharmaceutical, biotechnology and medical education companies. The reports contains uncovered findings on medical education such as decentralized management structures are most common across the global CME landscape and that the internet delivers on average between 10-25 percent of global CME content.

Make an educated decision on the future of medical education and medical research by looking at these unbiased benchmark reports.